{"product_id":"what-your-customer-wants-and-cant-tell-you-unlocking-consumer-decisions-with-the-science-of-behavioral-economics-paperback","title":"What Your Customer Wants and Can'T Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics","description":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\"The most important business book to come out in years.\" -\u003cb\u003eMichael F. Schein\u003c\/b\u003e, author and columnist for \u003cem\u003eForbes, Inc\u003c\/em\u003e, and \u003cem\u003ePsychology Today\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cb\u003e2022 First Place Category Winner CIBA (Chanticleer International Book Awards)\u003cbr\u003e#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cb\u003e\u003cem\u003eWhat Your Customer Wants (And Can't Tell You)\u003c\/em\u003e explains the neuroscience of consumer behavior. Learn exactly why people buy--and how to use that knowledge to improve pricing, increase sales, create better \"brain-friendly\" brand messaging, and be a more effective leader.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cb\u003eBehavioral economics is the marketing research future of brands and business.\u003c\/b\u003e This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cb\u003eDiscover information and tools you can actually use to influence consumers. \u003c\/b\u003eGo beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cb\u003eDramatically improve your effectiveness as a leader and marketer with the practical tools in this book: \u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: center;\"\u003e\n\u003cli\u003eReal-world examples that bring a concept to life and make it stick\u003c\/li\u003e\n\u003cli\u003eIdeas to help you with problem solving for your business\u003c\/li\u003e\n\u003cli\u003eWays to hack your brain into coming up with innovative programs, products, and initiatives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cb\u003eIf you liked marketing and business books like \u003cem\u003eNudge\u003c\/em\u003e, \u003cem\u003ePredictably Irrational\u003c\/em\u003e, or \u003cem\u003eThis is Marketing\u003c\/em\u003e by Seth Godin, you'll love \u003cem\u003eWhat Your Customer Wants (And Can't Tell You)\u003c\/em\u003e.\u003c\/b\u003e\u003cb\u003eUse the Science of Behavioral Economics to Understand Why People Buy\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003eWhat Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics , (Paperback)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: center;\"\u003eAuthor: Tma Press\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"text-align: center;\"\u003eFormat: Paperback\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"text-align: center;\"\u003ePage Count: 300\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"MyGoldenChapter","offers":[{"title":"Default Title","offer_id":47230564499675,"sku":"bdfe5b6f-cfda-4fbc-8baa-beae9b371684","price":1900.0,"currency_code":"MKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/3412\/7579\/files\/441589f051dec39570498927b43cb6d6.jpg?v=1752508894","url":"https:\/\/mygoldenchapter.com\/de\/products\/what-your-customer-wants-and-cant-tell-you-unlocking-consumer-decisions-with-the-science-of-behavioral-economics-paperback","provider":"MyGoldenChapter","version":"1.0","type":"link"}